gabby giffords, on top of aurora that broke something in the american spirit. i mean, there was something about it and the moment of it it was so horrible. and then since then, it has now attuned us to what is happening day after day. and what i think is fascinating about this is even the national review this week, conservative magazine, their cover story is about gun violence in chicago. now, they are making an argument totally different, but the point is they are looking at it. and that, to me, is the big change is that we are talking about it, thinking about it and every headline that crosses the wires, it used to be buried, about someone dying from gun violence is now front and center. >> but there are still deaths in chicago, melissa, even since hidaya. >> and there will continue to be. there are deaths related quite clearly to policy. this is, in part, to chris' point about now we have the media attention and once the attention comes, then you're going to get the so called both sides of the story.